Generative AI can not only rapidly produce targeted campaign emails, texts or videos, it also could be used to mislead voters, impersonate candidates and undermine elections on a scale and at a speed not yet seen.
Legislation that would require candidates to label campaign advertisements created with AI has been introduced in the House by Rep. Yvette Clarke, D-N.Y., who has also sponsored legislation that would require anyone creating synthetic images to add a watermark indicating the fact.Clarke said her greatest fear is that generative AI could be used before the 2024 election to create a video or audio that incites violence and turns Americans against each other.
in political advertising, calling them “a deception” with “no place in legitimate, ethical campaigns.”
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