Text, photos, videos and audio created using artificial intelligence are increasingly making their way into campaigns for state and local office
Glenn Cook, a Republican campaigning for a seat in the Georgia state House, speaks with a driver in Kingsland, Ga., Tuesday, June 11, 2024. Adrian Perkins was running for reelection as the mayor of Shreveport, Louisiana, when he was surprised by a harsh campaign hit piece.to depict Perkins as a high school student who had been called into the principal’s office.
The technology — which can do everything from streamlining mundane campaign tasks to creating fake images, video or audio — already has been. Despite its power as a tool to mislead, efforts to regulate it have been piecemeal or delayed, a gap that could have the greatest impact on lower-profile races down the ballot.
The Democrat, who has worked extensively on AI-related legislation as chair of the Senate Intelligence Committee, said AI-generated misinformation is easier to spot and combat in high-profile races because they are under greater scrutiny.
While experts and lawmakers worry about how generative AI attacks could skew an election, some candidates for state or local office said AI tools have proven invaluable to their campaigns. The powerful computer systems, software or processes can emulate aspects of human work and cognition. “I’m not running on artificially generated promises, but real-world results,” Sainz said, adding that he isn’t using AI in his own campaign.
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