On 'Shark Tank,' Geoffrey Woo and Michael Brandt, co-founders of HVMN (formerly known as Nootrobox), requested $2 million in exchange for a 5 percent stake in their business – one of the most expensive in 'Shark Tank' history. The entrepreneurs have made some changes to their business since their TV debut.
Fasting has recently become a phenomenon in the dieting world but according to Geoffrey Woo, co-founder and CEO of HVMN – he and his business partner claim they were the first to start the trend. HVMN, formerly known as Nootrobox, is a company that focuses on fixing human health and performance through the ketogenic diet and fasting.
Touting these chewable coffee cubes as"the future of coffee," Woo and Brandt asked for $2 million in exchange for a 5 percent stake in their business — a $40 million valuation."For sugar cubes!" Kevin O'Leary added. "Safety & transparency are fundamental to what we do," Brandt said in an email to CNBC. HVMN products are made in"state-of-the-art FDA compliant facilities" and 100 percent of its ingredients are FDA GRAS , according to Brandt. In addition, he said that"the ingredients and final product are 3rd party tested & certified at multiple steps in the supply chain."
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