Australian political parties are using voter email addresses to find matching so...
SYDNEY/SAN FRANCISCO - Australian political parties are using voter email addresses to find matching social media profiles then combining them with the country’s compulsory electoral roll data, illustrating how privacy scandals have done little to slow the march of data-driven campaigning.
What’s more, Australian political parties and candidates are exempt from privacy laws covering access to the electoral roll data - full names and addresses - that all 16 million voters are required to provide. NationBuilder’s vice president of strategic partnerships, Toni Cowan-Brown, said the company was looking at spreading its “model of privacy by default and consent” beyond Europe but it had not stopped offering its “match” function by default in Australia.
NationBuilder customers can also collect the names of people who “like” or comment on their Facebook posts. “It is a wet dream for marketers,” said Curtis Harrison, a NationBuilder consultant who has worked on Australian political campaigns for five years.
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