The new icon was created in conjunction with participating companies in the Coalition for Content Provenance and Authenticity. Adobe wants the symbol to become an industry standard.
Adobe and other companies have established a symbol that can be attached to content alongside metadata, establishing its provenance, including whether it was made with AI tools. The symbol, which Adobe calls an “icon of transparency,” can be added via Adobe’s photo and video editing platforms like Photoshop or Premiere and eventually Microsoft’s Bing Image Generator. It will be added to the metadata of images, videos, and PDFs to announce who owns and created the data.
“Before, there was not a single mark that everybody had aligned on using, and a big part of our efforts over the past year or so has been to get people together from different organizations to test a symbol,” Parsons says. While the small symbol is visible in the image, the information and the symbol are also embedded in the metadata, so it will not be Photoshopped out. Adobe says other companies in the C2PA will begin implementing the new symbol in the coming months.
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