TikTok users are adopting alternative sounds in the wake of the UMG ban.
Designed by Lyanne Natividad; Photos: ©Nickelodeon / Courtesy: Everett Collection; Gotham/WireImage; MICHAEL TRAN/AFP via Getty Images; Adam Rose/©Fox/courtesy Everett Collection
TikTok has proved vital to artists, breaking new artists’ careers and causing songs to go viral, but the removal of UMG’s catalog has hit social media creators hard, too. Kenna Dean, 22, a dance creator with 1.7 million followers on the app, is one of many TikTokers who found out her videos with music by Universal artists – including“It was actually really disappointing, because it’s time you put into those videos,” Dean says.
UMG is just one portion of the music industry. There are, of course, many artists who are not affiliated with Universal, or any label at all, and that music is still available for creators to use on TikTok – and a lot of users have opted to simply use the music at their disposal. Dean pointed out that she’s trying to use more songs by independent artists.
Many TikTokers have also turned to covers as a way to replace the missing songs. In one video, creators danced’s TikTok Top 50 chartwas uploaded to TikTok on Jan. 26 – just days before the licensing agreement expired – and has since gotten 2 million likes, having been used in close to 9,000 videos, often as a“I just thought, ‘Well, I’m a singer. I might as well just do my own acapella version,’” Vicky Ntamag, 25, a musician and dancer, says.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
UMG’s TikTok Standoff Affects Over 60% of the Most Popular SongsThe Universal Music and TikTok fight affects the majority of the most popular songs from Q4 of 2023, including Taylor Swift’s “Cruel Summer.'
Read more »
UMG’s East Coast Labels Reorganize as ‘Republic Corps’ With New StructureUniversal Music's East Coast labels have been restructured as Republic Corps, under Monte Lipman, Avery Lipman and Jim Roppo.
Read more »
Is UMG’s TikTok Standoff Creating More Opportunities for Independent Artists?TiKTok music might benefit indie artists following Universal Music Group's banning the app.
Read more »
Lebrikizumab Found Effective for Patients With Eczema, Darker Skin TonesInterim results at 16 weeks were based on 50 adolescents and adults with skin types IV-VI.
Read more »
Are Food Prices Stabilizing? Media Strikes Different TonesSee multiple perspectives from NewsNation, Fox Business, and New York Times (News) at AllSides.com.
Read more »
Eczema: Symptoms, Causes, TreatmentTHUMBNAIL eczema on two skin tones
Read more »