I visited Abercrombie & Fitch for the first time in 12 years. I was shocked by how much it's changed and now I see why sales are booming.
I don't think I've been in an Abercrombie & Fitch store since I was in high school. So I was surprised to see the company's new location on Fifth Avenue in Manhattan — it felt like a different brand.
The company says this shift in aesthetic has contributed to the brand's newfound popularity and success. Abercrombie's total first-quarter sales were up by 14%, at $436 million.
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