A Red Cross Snoopy T-shirt is going viral. It's prompting more young people to donate blood | CNN

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A Red Cross Snoopy T-shirt is going viral. It's prompting more young people to donate blood | CNN
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Though the Red Cross has previously given out T-shirts tied to other partnerships to donors, this particular shirt has gone viral on TikTok, thus becoming a hot commodity

If you’re cool, you’ll donate blood. That’s the message being sent in the latest American Red Cross partnership with “Peanuts.” Everyone who donates blood by April 23 will receive a T-shirt while supplies last, featuring Snoopy as his alter ego, Joe Cool, in front of the Red Cross logo with the caption “Be cool. Give blood.” . Copies of the design are already being sold on resale websites like Etsy and eBay. The impact has been significant.

In the past, the organization relied heavily on blood drives at colleges and high schools to bolster blood donation among young people – a custom that became difficult during the Covid-19 pandemic, said Darren Irby, executive director of national brand partnerships at the American Red Cross. As the campaign closes its second week, Irby said social media engagement has turned into action.

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