Elena Velez, who is partly based in Wisconsin, wants to make you think about what fashion means outside of the coast.
Perhaps no cultural medium is as “coastal elitist” as fashion. Americans tend to think of anywhere outside of New York and Los Angeles Atlanta as a style ghostland, whether or not that’s true. The old stereotypes about people in the midwest wearing sweatpants and Ugg boots still hold, even as sweatpants and Ugg boots are the current uniform in any trendy restaurant in New York or Paris.
In other words, it’s shocking that it took us until now to see the likes of a designer like Elena Velez.Velez’s Monday night show in a Greenpoint warehouse was like snapping out of the fashion status quo and into something more personal, a red-eyed glare at fashion’s coast elitism. Velez, the daughter of a shipbuilder, is based part time in her native Wisconsin.
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