A simple pair of googly eyes could convince people to donate more money, according to at least one study.
only added small pair of googly eyes to donation boxes. Yet, over the course of 11 weeks, bins with googly eyes received £183.86 — about $240 — more in donations than bins without eyes. The study was conducted in a busy supermarket in northeast England.
"It is sufficient to provide cues which we have evolved to be sensitive to because over evolutionary time they tended to be associated with social consequences, even if, in the current environment, they are artificial and thus the perceived visibility of actions is illusory," researchers Kate L. Powell, Gilbert Roberts, and Daniel Nettle concluded.
The paper built on several studies that revealed people are more likely to behave in a prosocial manner when in the presence of eye-like images.
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