A branding thought leader and a professional dating coach come together to present a guide on creating your personal brand.
Much of professional and personal success depends on persuading others to recognize your value. You have to do this when you apply for jobs, ask for promotions, vie for leadership positions, or write your dating profile. For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it.
A strong, well-managed personal brand benefits you in several ways. It enhances your visibility, particularly among those who matter to you and to the things you hope to accomplish. It can also help you expand your network and attract new opportunities. And on a deeper level, the process of building one can help you uncover, celebrate, and share the unique abilities you bring to the world.
Among all [the other people also vying to make that difference, whom you would like to both fit in with and stand out from]… Then make a list of adjectives or descriptive phrases you think capture the real you, including both positive and negative ones. Be as specific as possible and avoid simple descriptors, such as “University of Michigan graduate” or “financial analyst.” Brainstorm descriptive language that will distinguish you. For example, maybe you’re a “detail-oriented financial analyst” or a “financial analyst who sees beyond the numbers.
You can then get more specific. Ask your truth tellers to rate you on your desired attributes. Compare their opinions with your own. How do they align or differ? What gaps have you identified, and how might you fill them?
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