A survey of Apple iPhone, Samsung Galaxy, and Google Pixel owners shows that the Pixel brand is suffering from low brand loyalty.
), a survey conducted of 9,571 U.S. smartphone users from April 2022 to March 28th of 2023 indicated that 57% of the Pixel users questioned were very likely to switch to a different smartphone brand at the next possible occasion. Only 26% of the 442 Pixel users surveyed answered that it was very unlikely that they would switch brands.
However, since releasing the Pixel 6 series in 2021, Google has shown an inability to deliver monthly updates on time, and the battery life on the latest Pixel Pro models, despite having the same battery capacity as Samsung's top-of-the-line flagship device, has been horrendous in comparison. Furthermore, while
4,446 iPhone users were part of the survey and while 34% of these iPhone owners said that they were very likely to switch smartphone brands at the next opportunity, 49% said that they were very unlikely to buy another smartphone brand for their next phone.
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