Millennials are drinking so much wine, they're changing how it's sold.
. At $11 a bottle, the bargain brand is still priced higher than its competitors. But Walmart's senior wine buyer says the bottles will"drink like a $30 or $40 bottle of wine."of wine. But Silicon Valley Bank predicts that the wine industry might be at the tail end of a 20-year growth period. They expect premium wine sales to only grow 4-8%, compared to the 10-14% in 2017.
Millennials are predicted to overcome Gen Xers as the biggest fine wine drinking generation by 2026. So until we have enough money to indulge, it looks like we'll be sticking with two-buck chuck.
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