Want to get into K-Beauty but scared and overwhelmed as a newbie? This is your ultimate cheat sheet to Korean skincare.
Acknowledging that the world of K-beauty can sometimes be overwhelming and intimidating to newbies, Kwon’s goal is to combine her insider knowledge with a rigorous testing process to help make the industry more approachable and accessible — to"share brand and product stories that often get lost in translation," she tells R29.
I find categories like cleansers, toners, or essences, and SPFs are especially strong for K-beauty, so this is a good place to start when selecting products to slot into your routine,” Kwon says.
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