For Variety VIP+ subscribers: A guest column on 5 problems plaguing streaming UX — and 5 tips to fix them
This to not meant to be provocative or derogatory.
Most people will spend an average of 30 minutes searching and cycling through different streaming services, ultimately reaching for their phone to ask friends or find reviews and ratings they can trust, all while their partner sits quietly, eyes glazed and scrolling through social feeds. When streamers and aggregators truly begin to focus on their customers by listening, observing and understanding their actual needs, they will quickly realize that focusing on innovating, improving and solving for the problem of content discovery will result in positive and exponential increases to every other metric, including brand relevance, loyalty and satisfaction, not to mention value, monetization and revenue.
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