Becks Vogels is a published author, keynote speaker, and workshop facilitator. She helps companies and leaders to create and communicate their stories better. She gives keynotes, workshops, and individual trainings.
Good stories tell us something about the world, ourselves, or our potential. The best stories use a single story to tell a bigger one. They open the world up and make connections between where we are and where we could be, or present an issue we thought we didn't care about in a way that makes us invested.
Start by writing what you want to write. From there, you can begin to identify themes and build on them to tell the larger story. Here are a few questions that might help you at this stage:Reflect on what you mean to communicate — whether it's about your own or your company's values, mission, achievements, challenges, or future.The most powerful stories connect with us through our emotions – it’s essential to channel which ones you want to call upon to make your message a lasting one.
Birds gleefully chirping their morning song sets an optimistic tone. But you can also play with the opposite – for example, highlighting a small mistake or personal annoyance can point to much bigger issues, perhaps mirroring a life-changing problem. Making note of the discovery of a lucky penny or a favourable message from a fortune cookie traditionally signals positivity in what’s to come. Think about your themes and how to set the emotional scene to amplify them.People connect with people.
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