The aspirational fragrance brand teamed up with the Swedish retailer for a collection of 13 cozy, home-inspired scents priced between $5 and $25.
Author:Stephanie SaltzmanPublish date:Oct 15, 2020Sure, 2020 may go down in history as one of the worst years on record, but beginning in November, it will also officially be the year in which $5 Byredo candles became A Thing. So, it's not all bad!
A years-long collaborative process between Gorham and Ikea went into fine-tuning the scents, which came about after intensive research, crowdsourcing and "home visits" to build out a fragrance collection that would have broad appeal for people around the globe. The resulting collection has been a long time coming in other ways, too: "Being born and raised in Sweden, Ikea has essentially been a part of my life since birth," Gorham added. While he shied away from naming a favorite scent from the collection, he did note that "they're all very unique and they're the result of a much bigger idea, the result of all homes smelling unique. I try not to skew the idea of what will do well and what people will try first.
There's a clear emphasis on comfort and coziness in the 13 scents, which are each a combination of two key elements and fall into one of three categories: "fresh," "floral" and "woody.
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