Dove and Nike have teamed up to launch Body Confident Sport, a coaching program designed to empower young female athletes.
he first few years of teenhood are straight-up torture. Between changing bodies, raging hormones, and figuring out WTF to do with a tampon, most young women spend a lot of their energy simply trying to navigate puberty and the drama that comes around with it. So though it may not beThis statistic is problematic because 56 percent of the girls who quit say that they were"mocked, criticized, and bullied because of their body size.
“Globally, girls face complex cultural and social barriers, and they also enter sports later and drop out of sports earlier., Nike's chief social and community impact officer, said in a statement."Together, we’re taking action to break barriers by providing coaches with the tools to empower girls with a lifetime of confidence.
The program took two years to develop, and, in clinical trials with more than 1,200 girls aged 11 to 17, was scientifically proven to improve girls' self-esteem and body confidence. The result is a series of digital courses in seven languages that can use to learn how to create a more positive environment for"athletes" .
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