When Jenny Nguyen sat down to write a business plan for The Sports Bra in 2022, she captured the business’ mission in one sentence — and it was…
in its first eight months of business. At the time, it was a hypothetical venture — and Nguyen wasn't confident that it would work.
Sports bars dot the streets of every city, but Nguyen felt those businesses too often ignored any women's sporting events. By building something different, without a role model to base it on, she didn't have to deal with anyone's conventional knowledge of what would or wouldn't work — and the blank slate was"liberating.""When there's no blueprint and you're able to write your own plan, you can make mistakes ...
Nguyen spent a lot of that time tackling the inevitable challenges of a first-time business owner. Just getting funding to launch The Sports Bra was tough: She was denied business loans by multiple banks and small business associations before raisingEven once she got those funds, she wasn't sure how long it could stay open. Her decision to stay the course came down to a simple concept, she said on Tuesday: She'd ultimately regret giving up more than failing.
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