From falloutboy to Tool to theroots, here are 30 of SPIN’s favorite signature guitars for modern artists
“We were not seeing the type of representation that we want — not only with the diversity of genres, but the diversity of musicians we were endorsing through signature models,” says Mat Koehler, Gibson’s senior director of product development. “There was a changing of the guard at Gibson a few years ago, and we had a lot more creative control. The entertainment relations wing of Gibson just did an outstanding job trying to cover a lot of ground with genres and diversity of musicians.
In addition to the added diversity, the new lineup of artists for guitar behemoths like Fender and Gibson changed what a “signature” instrument means. It no longer has to be an iconic axe made famous by a music video or live show, but just something that represents the artist in a relatable way.
“The whole reason for these signature models is we want to hone in on what makes that artist unique through the instrument,” Koehler says. “Sometimes that leans more on aesthetics, and sometimes it leans more on the tone features. But the goal definitely is to produce something at the end of the day that the artist feels like represents them.”
“We want to honor our past, but we want to look forward,” Norvell adds. “Music changes, and the way people make music changes. There are less people playing together in a garage with amps cranked, and more people recording and sending things back and forth. We want to make tools for people to write the next ‘Smells Like Teen Spirit’ on. Signature models help with that aspiration, but also just show people what’s possible on our platforms and that you can make all different genres of music.
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