My5 is adding drama, movie and food channels from Pluto, which include such programming as 'The F Word,' 'Kitchen Nightmares,' drama 'Flood, starring Tom Hardy, and Bruce Willis film 'The Assassination.'
"We know that movies and drama in particular work well in the on-demand space and we’re thrilled to debut such an exciting range of library content on My5," said Oli Thomas, vp, digital, Viacom International Media Networks.
Added Olivier Jollet, managing director, Europe at Pluto TV: "Collaborating with a well-established VOD platform like My5 allows us to pursue our ongoing goal to further enhance Pluto TV's visibility in the U.K. The three carefully curated Pluto TV channels not only add to My5’s existing lineup, but also enable the My5 audience to experience a small portion of Pluto TV's diverse programming.
Pluto TV’s international rollout started in late 2018 with moves into the U.K. and Germany. Pluto TV recently also strengthened its European distribution with launches on Amazon Fire TV devices and Amazon Fire Tablets in the U.K., Germany and Austria. L.A.-based Pluto TV overall delivers 100-plus live and original channels and thousands of on-demand movies in partnership with TV networks, movie studios, publishers and digital media companies.
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