How this entrepreneur created a company that combined her Latinx roots, her passion for technology and her interest in using tech to find beauty solutions:
As a Telematics engineer, I wanted to solve the problem of trying makeup anywhere, anytime and as well use technology to find the perfect product for you without having to actually try it on in the traditional way, but virtually,” explains Sartori.
“I was always more of a tech person than a beauty person,” explains Sartori. “I wanted to be able to create something…as an engineer you have the chance to create, to build, to innovate - you just need your computer and your brain. That opens a world of possibilities and opportunities to anyone no matter what country you live [in] or your socio-economic background.”
Between the acquisition and taking on a role as Ulta’s Director of AR Innovation, Sartori turned to mentors in the space to help guide her. She also credits the presence of other Latinas in the room with helping her feel seen and understood during the acquisition process. “I deeply believed that if we wanted to grow and be successful, we needed to be in United States, understand the market, network, meet the right people, and play in the first league but always keeping our high tech team in Uruguay,” added Sartori.Knowing what she wanted from GlamST helped Sartori draw a clear line into what she was and was not willing to negotiate.
Sartori adds that it also made a big difference to have someone in the room she could relate to when it came to her Latinx upbringing.
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