2024 Ram 1500 REV Electric Pickup First Look: What Happened?

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2024 Ram 1500 REV Electric Pickup First Look: What Happened?
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The first photos of the production REV have arrived, and the electric Ram looks pretty much like a regular Ram.

? It sort of carries over the concept's LED-tastic front end and lighting but slaps them onto what looks like a conventional ICE Ram 1500.

What makes this development so surprising isn't just that the Ram Revolution concept looked far cooler, but also that the new electric Ram sits on a dedicated, all-new EV platform . Consider it an opportunity wasted—Ram could have created something very new and distinct from its other trucks, let alone those of its competitors, and seemed to preview as much.

. Worse, the concept only debuted last month. Either Ram ignored the public's favorable response and froze the production model's design in the past few weeks, or more likely things were already settled when Ram showed off the wild show truck.Ram did go flashy with the REV's debut, choosing to unleash its new truck for the first time via.

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