Is Nissan adjusting to a cooling EV market by dropping the price across all Ariya trims?
The 2023 Nissan Ariya electric SUV had a starting price of $44,555 for the Engage front-wheel-drive trim. During our review we found that price to too high for the straightforward driving experience and middling range that the EV was offering up. It looks like the automaker may have caught the hint as it announcedNissan announced that it is "enhancing" the 2024 Ariya with a starting price of $40,980 for the Engage front-wheel-drive trim.
"As the electric vehicle market continues to develop and grow, the revised pricing for the 2024 Ariya will improve the model's competitiveness and ensure we are delivering maximum value to our customers," said Trisha Jung, senior director, EV Strategy and Transformation, Nissan U.S. That's corporate speak for "we figured out folks want more value for their money.
Other than the price drop and the slimmer offerings, Nissan hasn't made any major changes to the Ariya. Sure, most trims are about $6,000 less than they were last year but if the driving experience and range is still the same, will the price cut alone be enough? We'll have to look to future sales reports from Nissan to find out. Though, one major thing the Ariya has going for it is that since, the 2024 Ariya will be able to utilize Tesla's Supercharger network—via an adapter.
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