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Innovation and change are essential cogs in the Coca-Cola machine. For the multibillion-dollar company, it’s simply not enough to be one of the top-selling soda manufacturers in the world. The soft drink giant strives to continuously recapture audiences' attention by releasing new brands and products, reimagining older classics, and reviving old fan favorites. For instance, the company most recently relaunched Barrilitos, a beloved Mexican soft drink.
The Coca-Cola Company launched Coca-Cola Spiced last February only to announce its discontinuation seven months later. The soda, which the company previously described as “Coke’s boldest tasting brand innovation yet,” combined the classic Coca-Cola flavor with a “burst of refreshing raspberry flavors and spiced notes.” It was intended to be Coca-Cola’s first new permanent offering in three years.
Despite the popular pairing, the premixed soda flavor was discontinued in late 2023, according to Today. In March, Coca-Cola confirmed the discontinuation on X, formerly known as Twitter, noting that the soda will only be available while supplies last. However, it wasn’t until September that the discontinuation became more widely known.
This answer elicited some strong reactions on X, with one person writing, “Congrats on making me switch to Pepsi. This was a huge fail on your part @CocaCola.'Soda isn’t the only type of beverage Coca-Cola has stopped selling. In 2022, the company announced that it would discontinue its Honest Tea line and solely focus on its Gold Peak and Peace Tea offerings. Honest Tea was founded in 1998, and the Coca-Cola company purchased a 40% investment stake in the brand back in 2008.
Well, the answer is that it didn’t—at least not in the United States. The citrusy beverage was discontinued throughout the country in 2006, just a year after its arrival. Diet Coke Lime, which came before Coca-Cola with Lime in 2004, better stood the test of time, but eventually met its own demise in 2018.In 2019, Coca-Cola dove back into the grove, and this time came up with Coca-Cola Orange Vanilla.
Tab quickly gained what can only be described as a cult following in the '60s and '70s–one which holds true to this day. And, multiple variations of the beverage including six different flavors and a caffeine-free option hit the market before the entire brand was let go during Coca-Cola’s 2020 wave of discontinuations.
According to a review by The Impulse Buy, the soft drink had “enough cinnamon to separate it from regular Coke, but not enough to make people feel like they’re taking the Cinnamon Challenge.” While this seems like the perfect amount to us and even though this was altogether a shining review compared to what other cinnamon drinks like Pepsi Fire faced, it's doubtful that Coca-Cola Cinnamon will return any time soon.
Vault, released in 2005, was one of Coca-Cola’s first ventures into the world of energy drinks. The jolting beverage contained 47 milligrams of caffeine in each eight-ounce serving and came complete with punchlines like, 'Get it done, and then some” and 'Chug & Charge.' It was commonly compared to another drink owned by Coca-Cola called Surge, with its citrus taste and many of the same ingredients.
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