DJs sporting masks is a relatively new phenomenon, reaching back about 20 years -- but whether you like it or not, it's a trope that's here to stay. You might as well get the back story.
. "The ethos of the brand is creating something that doesn't symbolize one person as an icon, but a movement of people.”The irony of using a mask to remain anonymous is that the mask goes on to become instantly recognizable. Claptone casts a spell with his melodic moods and glistening, gold beak, and it's not unusual for Claptone fans to wear their own gold masks to his concerts.
As a kid, the artist behind this mask was very interested in escape as expression. He liked to draw and practice photography. He'd make his own videos and soon got into music production. The drums have always captivated him, and it's drums that add the live element to his interactive shows. He wears his mask to remove his identity from the equation and hopes it gives the project a universal quality.
Born in London of Indian descent, the man behind this neon-tribal mask spent much of his childhood in Kenya. "The music I make is slightly unexpected, and the mask is part of that," he once told . "I'm really into old cultures and new, and my background has roots globally. It inspires the way I write music, and in the end the mask is just the visual identity of that."
Why the balaclava? That's hard to answer, given that Malaa doesn't talk. If we venture a guess, it's indicative of his underbelly street aesthetic and "ghetto house" sound. He's a producer out to rob the game, literally breaking his way into the scene with unstoppable hits like a thief emerging from the dark. He pushes a criminal aesthetic with his mixtapes and a recent staged arrest storyline.
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