Wesgro creates the Cape Karoo region in Roblox, partnering with BP & Shell to win the hearts of young road-trippers in South Africa

In researching the game, Wesgro consulted with local tour guides and cultural experts – using 3D scans of landmarks and objects to create an accurate representation of the town.

“Through digitizing key attractions in the region, we’ve combined edtech and gaming to inform and inspire young minds. Strategically, BP and Shell are brands synonymous with the roadtrip market domestically and are valuable distribution partners for this campaign.” Additionally, for the first time in a game, the history and culture of the Khoisan people, the world’s oldest tribe, is featured.

“Destination innovation ensures we remain globally competitive, and we’ve committed to being first movers, says Wesgro CEO, Wrenelle Stander. “We are thrilled that the interactive gaming experience of Roblox’s Starlight Adventures in the Cape Karoo helps place our region on the younger visitor’s radar.

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