We fact-checked daily deals discount claims from OneDayOnly and Takealot

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We fact-checked daily deals discount claims from OneDayOnly and Takealot | BISouthAfrica

about"why limited-time offers entice shoppers to buy" that appears to be geared towards encouraging online stores to use time restrictions that act as an"effective purchase trigger".

With this in mind, Business Insider South Africa evulated how accurate these two stores' deals are, on a monthly basis using the following methodology: It's important to note that in most instances, the stores in question were actually offering something of a discount over their competitors - but in the vast majority of cases, Business Insider was able to find the same product at a price below that of the claimed RRP.Across the 10 random products reviewed in May 2021, OneDayOnly claimed to offer discounts to a total of R10,060.

 

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