The wide-spread droughts make it incumbent on every organisation to find innovative ways to improve how efficiently it uses water. Failure to do so threatens the sustainability of businesses – and society at large, writesSouth Africa’s dire water shortage poses serious economic and sustainability challenges to the country.
Unfortunately, our supplies are indeed constrained, and projections mentioned in the Paper estimated that by 2030, the demand for water in South Africa would reach 17.7 billion cubic litres, while supply would be only 15 billion cubic litres – before factoring in the effects of climate change. Our experience has been that this can be effectively achieved as an integral part of a business model. The “share and re-use” principles that CHEP is built on mean that sustainability is an integral part of what we do.
In the car-rental space, for instance, an environmentally conscious company has devised a method of recycling the water used during its car-washing process. By doing so, it was able to cut the water needed for a single wash from 185 litres to 28 litres. In just over a decade, the company calculated that it had saved one billion litres of water.
Collective action, across industries, across sectors and across society is required if we are to materially reduce the enormous water footprint of South African business. This seemingly small innovation can have a massive impact on water-use efficiency. We estimate that if all of our customers in South Africa adopt the Easy Peel Label, and if it is used throughout the supply chain, we could save enough water to provide drinking water to 21 918 people for a year. We have launched a drive to encourage all our clients to “make the change” to the Easy Peel Labels.
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