VW hopes new face will add power to Audi’s Vorsprung
Markus Duesmann as CEO may be the answer to VW’s search for clean-engine expertise since dieselgate
Duesmann will be tasked with reinvigorating the company’s advertising slogan “Vorsprung Durch Technik”, or “advancement through technology”, with new meaning.
Duesmann is the second high-profile defection from rival German carmaker BMW after VW poached of Herbert Diess in July 2015.
Read more: Business DayVW hopes new face will add power to Audi’s VorsprungMarkus Duesmann as CEO may be the answer to VW’s search for clean-engine expertise since dieselgate
VW hopes new face will add power to Audi’s VorsprungMarkus Duesmann as CEO may be the answer to VW’s search for clean-engine expertise since dieselgate
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