UK regulator’s Giphy decision is unprecedented

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Britain leads the fightback against Big Tech by ordering Facebook to unwind a deal after completion

Few would have predicted that short video loops of Kanye West or cats furiously typing on laptops would be the final straw for competition regulators.

The decision from the Competition and Markets Authority is the first time a major global regulator has weighed in against a Silicon Valley giant and ordered it to unwind a deal after completion. It’s a sign of collective regret by the antitrust enforcement agencies around the world that that deal and other ones like it got through“I think it’s a sign of collective regret by the antitrust enforcement agencies around the world that that deal and other ones like it got through, so now what we’re seeing is a reversion to a ... perhaps more extreme line of enforcement,” said Richard Pepper, a lawyer at Macfarlanes in Brussels.

A Giphy spokesperson declined to comment. Facebook said it is considering its options over whether to appeal.

 

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