Toyota is world's most desired car on Google, but SA prefers BMWs

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Toyota, BMW and Mercedes have remained a consistent trio on the podium for four years

Toyota’s popularity in Google searches was boosted by new products like the world-first Corolla Cross SUV. Picture: SUPPLIED

SA, for example, was one of 29 countries with BMW as its top brand. It's the fourth year running that South Africans have searched for BMW the most. Despite Mercedes sitting in third place each year, in 2021 the brand closed the gap by almost 70%, sitting only six countries short of second place in comparison to 2021 when it was 19 behind.Audi also saw considerable improvement in its ranking. Not only did the brand more than double the number of countries where it was the top search , its ranking position increased from sixth to fourth this year.

 

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Desired? I desire a Ferrari, but I'll never Google it as much as I Google my Hyundai.

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