Local emporium AfricaRise, founded by Thula Sindi and known for housing home-grown fashion, accessories and art, is expanding into beauty, natural hair care and wellness.
Launched over two years ago, the concept store has three physical branches in Gauteng and is the home for African luxury brands including Sindi, David Tlale, Fundudzi by Craig Jacobs, Ephymol, Imprint, Maria McCloy, Inga Madyibi and more. AfricaRise Beauty will feature 10 handpicked brands that are locally produced such as Masodi Organics, Vana Naturals, Mocebon, Wick and Purpul Hair.I wanted to create a collaborative space that not only sells clothes but lotions, scented candles, fragrances and hair care products formulated by African creators to our loyal and growing customer base. I like beautiful things; where I live, what I wear, eat and put on my body all matters.
I just want to see my customers being dressed from head-to-toe with everything that has been made on the continent. We are based on demand. We don’t have investors, we don’t have funding. We just have the customers walking in and buying.I handpicked the collaborators myself based on how very different their offering is to the market.
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