“Take Microsoft, the second biggest company in the world by market cap. At the end of 2021, it posted its fastest growth rate ever because it’s experiencingreturns to scale. Past a certain point, the cost of servicing their next customer drops to near zero, which means the full value of an Office or Cloud subscription falls to their bottom line. This new-world dynamic makes for enormously profitable companies,” said Richardson.
When something can’t be valued or its ownership bestowed, a return cannot be had. Often, that leads to neglect. The most high-profile victims in this case are our natural assets century technology. Our astounding ability to generate, capture and process data has turned us into, among other things, masters of measurement and tracking.
have contributed to that rise. Shipping costs are beginning to moderate, as is the shortage of semiconductor chips. Demand, however, looks resilient.
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