The Zimbabwean romcom and Netflix: ‘Now it’s Africans telling stories’

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Streaming giant focuses on homemade stories as it tries to become a big player on the continent 🔒

The starting budget was $8,000 in a country where retrieving that sort of cash from a bank is all but impossible and the shooting schedule had to work around constant power cuts and other shortages.

Three years later Cook Off, a feel-good Zimbabwean romantic comedy, is on the Netflix carousels of millions — a powerful illustration of how the US online streaming giant is expanding in Africa by licensing or producing content that challenges regional stereotypes.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

 

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