20 February 2020 - 05:05Suzuki SA opened its account in 2020 with a new record, selling more cars, commercial vehicles and SUVs than ever before.
PM: In the past it was easy to define Suzuki’s vision and value proposition, but how will the brand redefine the value proposition in the electric age? PM: Allow me to take small step backwards, to 2019. How was the year for Suzuki SA and what can you pick as a momentous point in the year? PM: Yes indeed and seemingly Suzuki is now a permanent feature in the top 10 selling brands. Is there an extraordinary change that you can attribute this rise to?
BC: Never! We would never allow for that to happen. Those two awards gave us so much to live up to, especially in our staff training straight after the win. We became mindful of the reality that customers were going to walk into our dealers demanding brand of the year service levels. BC: No! The Jimny is indescribable and it doesn’t conform to any stereotypical description you and I know. The Jimny is more of a tiny 4x4 while the S-Presso is a mini-SUV because it’s a little more practical. It’s coming to compete with more space, better ground clearance, look and feel in the budget segment.
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