Even the live experience was dire. At the 2014 Spanish Grand Prix I spent more time focused on the antics of the champagne-quaffing, Rolex-wearing Russians roaming the Paddock Club suite than I did the cars circling the track below: hybrid-powered, sausage-nosed monstrosities that sounded like broken kitchen appliances and lapped slower than their V8 predecessors. Further fuelling my disdain for the sport was its air of arrogance.
The “Drive to Survive” docuseries was an unmitigated success: a masterstroke of celluloid marketing genius that reignited world interest in this world of wings and slicks by streaming all its thrills, spills, politics and general bitchiness into our living rooms. While “Drive to Survive” certainly struck a chord with the youth market, young motorsport fans have also been lapping up F1’s foray into the Esports arena.
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