Sponsored Content: Five lessons on how an SME can become a successful exporter

Developing countries provide unique challenges, especially for SMEs, because the operating environment can be inhibiting as it typically does not have the necessary cluster of supporting and complementary firms. We are the only firm in South Africa that manufactures our specific basket of value-added wax-based products that are components into formulations for the global cosmetics and personal care industry.

Thirdly, an effective understanding of regulatory requirements and compliance in a variety of countries is hard to achieve. Fourth, and this is the big one… large OEMs in the cosmetic and personal care industry use distributors to solve supply chain complexity challenges. We regularly visit and increasingly digitally interact with our distributors. We provide them with up to date information and train their staff on our products. We also receive information from them on new product development and trends in the market. Distributors help arrange visits to existing and potential customers. We often co-exhibit at their stalls at industry exhibitions, which is more cost-effective. It is never wise to disintermediate them.

At Cirebelle we use these skilled personnel to run core manufacturing operations, answer technical questions from our clients, help ensure regulatory compliance, create formulations to animate our clients, and develop new products and innovate on our core production processes.Investment in an analytical lab

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