The company has acquired a 100% share in Miami-owned CBD lifestyle brand Echo Life which comprises a diverse FMCG product portfolio and has obtained exclusive rights to distribute American pre-rolled hemp smokable Ace & Axle as well as its other products.
Echo Life and Ace & Axle will form part of Labat’s retail portfolio that already includes Cannafrica, a medicinal and luxury CBD lifestyle brand with three outlets in South Africa, an online store and three additional stores opening in the coming months. In addition, e-commerce exists for Cannafrica, Echo Life and Ace & Axle, respectively, it said.
Labat said it is going into the market with retail products that are compliant with health regulators.
Did we not agree to invest in medial cannabis but now they are focusing on recreational ?
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