Snow in Joburg still showcases the power of Twitter - htxt

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Snow in Joburg still showcases the power of Twitter

While Threads has amassedin less than a week, head of Instagram Adam Mosseri has already noted that Threads is not a platform where news or politics will thrive per se, which is of course quite different to the discourse we routinely see unfolding on Twitter.

“Politics and hard news are important, I don’t want to imply otherwise. But my take is, from a platform’s perspective, any incremental engagement or revenue they might drive is not at all worth the scrutiny, negativity , or integrity risks that come along with them.

As such, while Threads is gaining significant traction, it looks very much focused on being a platform for people to find communities. Twitter, however, remains a critical tool for sharing news and opinion, as it happens. Whether Threads will evolve to deliver a more Twitter-like experience remains to be seen, but when it comes to real-time events like snow in Joburg, the former still remains the best option for sharing and following.

 

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