SMEs powering Africa through digital disruption

It is estimated that SMEs are responsible for 77% of all jobs in Africa and as much as half of GDP in some countriesDigital disruption has broken down geographical constraints. Picture: FEDEX

Global trade is increasingly being driven by smaller, more agile businesses. An entrepreneur with a great idea, for example, can market on social media and implement digital or e-commerce solutions to deliver their products and services to customers anywhere in Africa, or the world. The decentralisation of technological services creates possibilities with access to new markets, reduces business costs, and builds efficiency as SMEs increasingly look to grow their cross-border commerce.Importantly, Africa has the right ingredients for global success. Africa’s current population of about 1.2-billion people is projected to double over the next 30 years, making Africa an exception in a world of declining population growth.

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