Lacklustre deals and scarce inventory kept Cyber Monday sales flat compared with a year ago, the latest indication that shoppers made purchases earlier in the season due to concerns about global shipping logjams.
Hot sellers so far included LOL Surprise dolls, Lego sets and Star Wars toys, Adobe said. Discounts were weak compared with a year earlier. For instance, electronics had average discounts of about 12% compared with 27% in 2020, according to Adobe, which tracks 1-trillion visits to retail websites and monitors sales of more than 100-million products.
“This is a make-or-break season for aggregators and whoever has inventory is going to win,” said Walter Gonzalez, CEO of Miami-based Goja, which sells various products on Amazon, including a Luna Bean plaster moulding kit to make statues out of your hands.
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