The three flavours of crisps Simba pitted against each other in its 'Choose Me or Lose Me' #SaveYourFlava campaign.I clearly remember the excitement, my friends and I were sitting on our favourite spot on the steps during a college break, huddled over a bag of Simba chips: it was a brand new flavour, Tomato Sauce.
It's said that food, like fashion, changes — a concept proved true by the recent “Choose Me or Lose Me” #SaveYourFlava campaign, in which Simba asked SA to vote to save one of three classic crisp flavours: All Gold Tomato Sauce, Cheese & Onion and Salt & Vinegar. The least popular would be discontinued to “make way for new arrivals”.
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