RYAN RAVENS: Workplaces need to give it their best shot to fight vaccine hesitancy

With SA’s fourth wave upon us and a mere 23.4% of the population fully vaccinated against Covid-19, the country’s vaccination programme is in a race against time. The Covid-19 pandemic in Europe has often foreshadowed what came later elsewhere globally, and if the European example is anything to go by — paying particular attention to Spain — lessons must be learnt as the virus rages on.

Covid-19 vaccination programmes are generally understood to be a prerequisite for a return to normalcy in our social and economic lives. The benefits are clear — mass vaccinations will help return us to a functional economy where jobs can be retained and new ones created. However, we cannot ignore the causes of the high level of vaccine hesitancy in SA if we are to avoid further lockdowns.

Employers have a critical role to play in accelerating vaccination rates among their employees, and employers would be well advised to consider a set of actions that support vaccine adoption by building trust through positive messaging and making vaccination as convenient and costless as possible.

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