Rooibos: Uniquely and proudly South African as tea boosts economy

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The processors of the tea pay 1.5% of the average price of the raw rooibos, which currently equates to roughly R12 million a year.

Will Battersby, chief operating officer of BOS Brands, the makers of BOS Ice Tea and other organic rooibos based beverages, added: “BOS signs a benefit-sharing agreement and a material transfer agreement in order to gain access to this indigenous resource. The process is facilitated by the Department of Environment, Forestry and Fisheries and is audited by external auditors. It is important to acknowledge the source of the deep knowledge we have of rooibos today.

Protecting the environment where rooibos is grown is vital. BOS Brands sources all of its hand-harvested organic rooibos from Klipopmekaar Farm, which is a 6 000 hectare organic rooibos farm and nature reserve in the Cederberg. Some 800 hectares are utilised for rooibos production and conservation tillage is practised; they don’t plough the fields and no irrigation is used.

“Our heritage comes from our people and their cultures, but also from our natural environment, which we must also conserve and protect,” said Battersby.

 

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