Reduce waste, save money: France’s poorest city goes green

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From making their own deodorant to shunning plastic packaging, residents of Roubaix have embraced a new way of living

Magdalene Deleporte explains how she manufactures her household products and hygiene articles, in Roubaix, northern France, on September 16 2019. Picture: AFP/DENIS CHARLETAt her home in Roubaix, a former industrial centre in northern France that is now the country’s poorest city, Magdalene Deleporte is making her own deodorant.

The Deleportes are one of 500 families in Roubaix engaged in a zero-waste project, hoping to help save the planet while also relieving the pressure on their wallets. Households that signed up received scales for weighing their trash and keeping tabs on the decrease over time. They also attended workshops offering practical tips for waste reduction.Deleporte was one of the first volunteers.

According to the World Resources Institute, about $750bn worth of food is lost or wasted globally each year throughout the supply chain. That waste contributes massively to emissions of planet-warming greenhouse gases.

 

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