RADHIKA MIA: Social innovators spur growth — from moringa to mourning flowers

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Bottom-up businesses have a strong sense of purpose and a commitment to drive change

Landmark research recently released by the British Council, called “State of social enterprise”, identified and compared businesses that are creating a sustainable world across the globe. TWitnessing this as a quiet social revolution, Schwab Foundation for Social Entrepreneurship director and World Economic Forum social innovation head François Bonnici remarked: “The movement does not have a visible leader or figurehead, or feature media-made unicorn successes.

Social businesses grow organically, as they facilitate and respond to the social needs at grass-roots level. For example, Ghana-based Moringa Connect sells oils, foods and other products made from the seeds and leaves of the moringa tree to reduce malnutrition and help lift Ghanaian farmers out of poverty. Ghana has about 26,000 social enterprises, mostly in the agriculture sector.

Post-1994, SA’s economic development continues to be dominated by the mineral-energy complex. When this happens, according to University of Johannesburg professor Simon Roberts, “those sectors which have been identified to have weak linkages to the minerals-energy complex are inadequately developed”.

Social innovators are just the kind of leaders we need to solve the problems of the 21st century. They are purpose-driven, inclusive entrepreneurial individuals who develop sustainable new models across businesses. They are transforming the lives of 722-million people worldwide, and in Sub-Saharan Africa alone in 2020 about 28-million to 41-million jobs were created by social enterprises, according to the Schwab Foundation.

 

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