PSL will not struggle to replace Absa as sponsor, says sports brand expert

The Premier Soccer League will not struggle to find a new sponsor and will probably at least match the value of the previous deal it had with Absa, which the bank has decided not to renew when it runs out.

"I have no doubt that this property will move very quickly, and we will see a new sponsor or new group of sponsors in the near future," says Kelvin Watt, Africa and Asia MD of Nielsen Sport, one of the world’s best-known brand sponsorship consultants.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

South Africa Latest News, South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Absa, PSL announce end to Absa Premiership sponsorshipThe bank and League said the Absa Premiership will no longer be sponsored by Absa when the sponsorship contract expires. What's the problem? Ohw wow Corona you've ruined everything 😭😭 Did psl found replacement cause Absa did say last year already that it will not renew the contract after 19/20 season
Source: eNCA - 🏆 49. / 51 Read more »

Absa drops PSL sponsorship, but may take up one of the cupsAbsa Bank will not renew their R140m a season sponsorship of the premier division of South African football but the banking group is set to continue its relationship with the Premier Soccer League (PSL). AmstelSA would be great to have you sponsor the PSL so we can drink real beer at matches for a change!
Source: TimesLIVE - 🏆 28. / 59 Read more »

BREAKING NEWS: Absa terminates PSL sponsorship after 13 yearsA decision was made by the executive committee at the beginning of the season in August 2019, to be reviewed by incoming boss Daniel Mminele Disc_Trader Sounds racist
Source: BDliveSA - 🏆 12. / 63 Read more »

Absa ends 16-year sponsorship with PSLThe league will have a new main sponsor in the new season. RealNevilleK StillKmp RealNevilleK It is gonna be very strange RealNevilleK I suspect it will be a telecoms co sponsor RealNevilleK StandardBankZA hopefully
Source: SowetanLIVE - 🏆 13. / 63 Read more »

Absa drop PSL sponsorship‚ but may take up one of the cupsAbsa Bank will not renew their R140-million a season sponsorship of the premier division of South African football but the banking group is set continue its relationship with the Premier Soccer League (PSL). ntlokom 😫
Source: SowetanLIVE - 🏆 13. / 63 Read more »

Panyaza Lesufi asks PSL to 'make a call' on 2019-20 seasonGauteng MEC for education Panyaza Lesufi has implored the Premier Soccer League (PSL) leadership to be brave and make a call on the current season‚ saying that time is running out and teams need to prepare for the next campaign.
Source: TimesLIVE - 🏆 28. / 59 Read more »