PICS | A park in full bloom: See all the adidas x IVY PARK Drip 2 collection campaign imagesAlmost at the end of the year athleisure and loungewear reigned supreme, Adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY PARK collection.
Beyoncé is the sole owner of IVY PARK and one of the first Black women to be the sole owner of an athleisure brand. Together, adidas and IVY PARK share a respect and commitment to creativity, resilience and equity. Inspired by the inner beauty, strength, resilience, and energy of artists who have found their respective parks, Beyoncé and adidas celebrate remaining positive and always finding joy. It's therefore a welcome message as we approach our festive season with optimism despite the gloomy days many have experienced over the past couple of months.
Perhaps this is a time to reignite that zest... even if it just means buying an item of limited edition apparel.We're told that as the world faced various conflicts with unknown outcomes, Beyoncé looked inward to find the ability to mentally, physically and emotionally find her park. Between video calls and what she and her children call “Fashion Fridays,” Beyoncé found laughter and joy in the stillness that came along with her new way of living.
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