Pet ownership in SA rose during the pandemic, and it’s fuelling the R7.1 billion pet goods sector

SA's pet industry is worth R7.1 billion, and is expected to grow 2.5% between 2021 and 2026.

According to Anje du Plessis, a senior analyst for market research provider Euromonitor International, owner-pet relationships also improved during the pandemic. Dog food remains the biggest category in the pet care market, with brands such as Bobtail and Montego leading the industry for dogs and Whiskas and Pampers for cats.

"These figures indicate that owners in South Africa are choosing smaller pets, as they need less space and can easily live in apartments," says Du Plessis. In a bid to take advantage of the pet market boom, major retailers are competing more aggressively for a piece of the pie. Most notably, last year, Checkers boldly ventured into the pet space when it began rolling out its dedicated pet store, Petshop Science. In 2020, it introduced an insurance offering for pets.

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